What is Google Ads?
As of May 2021, the Insurance industry experienced the highest average monthly cost-per-click (CPC) in Google Ads search advertising, reaching 20.12 U.S. dollars; in the United States. Other industries including online education, legal, marketing and advertising, internet telecom and online banking are in the list as shown below:
You can also make use of Google Ads for your local ads marketing on Google Maps.
Local Ads marketing can help you attract all those audiences who lookup for a product/service that is available in their vicinity.
For example, I search for “fashion store” not the company, that is running a local ad marketing campaign; this specific industry will improve their chances of ranking and show up in Google Maps search results as seen in the image below:
Why Google Ads for my digital marketing strategy? Google Ads is one of the most competitive online search advertising tools that will allow you to display your advertisements on Google Search Network and Google Display Network. A- What is Google Search Ads? Google Search ads will show your advertisement to potential audiences who look up information that matches your brand. B- What is Google Display Ads? Google Display Ads will show up to potential audience visiting sites relevant to your brand offering, across Google Display Network. C- What is Google Display Network? Google Display Network is an online network that includes a group of more than two million websites, apps and videos where your Google Ads will be shown. What are the key benefits of running Google Ads?
- Get your advertisement above Google organic search results.
- Create brand awareness.
- Invite potential traffic through Google search results.
- Attract in-store visits and purchases.
- Encourage potential inquiries for your products/services.
- Generate revenue for your brand.
How to create Google Ads campaign?
Google Ads will present the best online advertising campaigns especially tailored for your brand based on your end goals.
Below is the step-by-step guide to help you get started with your Google Ads campaigns:
Step 1- Register for your Google Ads account for your indexed website.
Step 2- Pick the Display Network that you would like your ads to be shown either on its Search Network, Display Network or Shopping Ads Display.
Step 3- Add a name to your Google Ads campaign. This will make it easy to track performance for each of your ads campaigns, especially when you are running multiple Google Ads campaigns at a time.
Step 4- Choose where you would like to show up in Google Display Network. You can select both Display Network, as well as, Google Search Results.
Step 5- Choose the location you want your Google Ads to show up in Google Display Network for that particular search query coming from a particular location. You can select all countries territories too considering the language of your ads.
Step 6- Select the target language depending on the target audience. You can add all the languages that are specific to your target audience and locations.
Please note: The language your select for your Google Ads should also support your website.
Step 7- Pick up your bidding strategy and determine your goals.
Know the common terms for your Google Ads campaign goals:
- You can include campaign goals for your Search campaigns as “Sales,” Leads,” and “website traffic.”
- You can create campaign goals for your Display campaigns as “Sales,” Leads,” “website traffic,” and “brand awareness & reach.
- You can include campaign goals for your Shopping ads campaigns as “Sales,” Leads,” “website traffic,” and “brand awareness & reach.
- You can create campaign goals for your Video campaigns as “Sales,” Leads,” “website traffic,” “product and brand consideration,” “brand awareness and reach.”
- You can include campaign goals for your App campaigns as “app promotion.”
- You can also set a call-only campaign goal for your Google Ads.
- You can edit campaign goals at any time, and even create your online Google Ads campaigns without a goal.
Step 8- Set a budget for your Google Ads which can be revised or paused at any given time by you. In addition, get a prompt of the estimated clicks that you can receive from the budget set.
Ensure your Google Ads campaign content is according to the Google Ads policy requirement.
Step 9- Enter your average daily budget.
Step 10- Don’t miss out on adding the extensions to allow the audience to take action on the go. (For e.g. call-to-actions like “Free delivery,” “24*7 customer support.”)
What are the extensions offer in Google Ads?
A- Sitelink extensions: This Google Ads extension will allow you to add more than one links that are directing to the important landing pages of your site. (For e.g. “Contact page, “Product pages”)
B- Callouts: Get a chance to enhance content information for your products including your best selling products and promotional offers with this Google Ads extension.
C- Structure snippets: With this extension, you’ll be able to improve your Google Ad rank position by the text you offer in the snippet, also known also know as meta description.
Click to know why Structured data is important for a website.
D- Price extension: This Google extension will allow the relevant audiences to make decisions on the go. Online shoppers and consumers can directly click on the link and land on your website page. They appear below the text of your Google Ads.
Click to know how to add and edit price extensions in bulk for your Google Ads.
Click to know how to add and edit price extensions in bulk (Non-English language).
E- Promotion extension: A very helpful Google Ads extension to influence click-through rates for your Google Ads. Your promotional ad extension link will be placed before your Google. “Back-to-school,” “Father’s day,” “Holiday Season Discounts” are few examples your can highlight and would be shown in bold label next to your promotional text.
With Holiday Season around the corner, this extension from Google Ads can help you trigger your online marketing campaigns and improve traffic for your website.
F- Image extension: With this Google Ads extension you can enhance the look and feel of your Google Ads by using rich visuals that complement the advertising text. The aspect ratio of square images is recommended (1x1), while (1.91x1) for landscape images.
The recommended resolution for Google Ads image extension is a minimum of 300x300 pixels for square images (1x1).
The recommended resolution for Google Ads image extension is a minimum of 600x314 pixels for landscape images (1.91x1).
It is suggested to have 1200x1200 pixels for square (1x1) images.
It is suggested to have 1200x628 pixels for landscape (1.91x1) images.
In addition, you can also take advantage of Dynamic image extension for your Google Ads to enhance its overall performance in image search results.
What is Dynamic image extension in Google Ads?
The dynamic extension is an automated extension that gives an added advantage to rank your Google ads in search results. There is no extra cost to it.
Please note: You will need an image extension for using a dynamic extension.
G- Interactive video ads: This Google Ads extension is for marketers who want to get their product/service information within YouTube video, or even sites and apps that are available in Google Display Network (GDN). With this google ad extension, your ads will also get a chance to be shown on Andriod and iOS YouTube, m.youtbe.com (iPad, Andriod) and connected TVs too.
If you are already running TrueView in-stream video ads - ensure you take advantage of this extension.
Users will get a chance to skip the video ad after five seconds, however, the better visibility of your Google Ads the more click-through for your website products/services.
Video Discovery Ads, Standard Display Ads, In-video Overlay Ads and Live Streaming in Ads are other placeholders where your Google ads can show up in videos.
Click to know how to measure the performance of your Google Ads extensions.
Watch how to multiple extensions can help your boost the engagement rate for your Google Ads:
Step 11- “Save and Continue” with your newly created Google Ads campaign.
Congratulations you are now set to get your first Google Ads campaigns up-running within the Google Display Network.
The screen will then to take you a landing page to Add groups and select the right keywords to best promote your Google Ads campaigns.
Click to know how to create ad groups and target multiple ads with the same goal for your different products and services.
Click to know how to add a keyword for your Google Ads campaigns with Google Ads Editor.
Click to know more about How Google uses cookies for advertising.
Click to know how to make your Google Ads mobile-friendly.
Watch the “Welcome to Google Ads” online episode from the Google Ads Tutorials video series which is also shared over its YouTube channel:
The Google Ads Tutorials opening episode of the video series will give you an overview of why Google Ads is for your business.
Now, if you are a business owner with physical locations across the globe then you would not like to miss this online episode from the latest Google Ads Tutorials from Google Ads:
The latest episode from the Google Ads Tutorials video series will show you how to create local campaigns for your Google Ads. This will give you the advantage to enhance in-store visits and sales orders for your brand in the upcoming holiday season, 2021.
You would also not like to miss out on watching the latest video shared by Google Ads with the title "Future of Retail:"
In this video, get a chance to explore new shopping behavior insights from retailers and tips to become ready for the future of retail.
Below is the recent video shared by Google
Ads under “Getting Started with Ads Smart Campaign” which educates about the
tips and tricks to optimize your Google Search Ads campaigns:
Discover the latest digital tools by Google Digital Garage to learn and perform the best digital marketing strategies for your brand.
Click for more information on the latest retail trends offered by Think with Google.
Stay tuned for the most recent Google Ads update.
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Image source: Canva
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#GoogleAdsForDigitalMarketers
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