Websites that offer news, information about sports, music,
entertainment, food and drink, and eCommerce have multiple pages and categories
to showcase.
And, if Googlebot
or other popular search engines won’t be able to understand the meaning of your
page content then it would not show in rich results.
Below is a search example that shows Google
rich results:
This is where “Structured data” becomes of help. It is
created in a form of machine-readable format that is easy and quick for Googlebot
to know what your page is all about.
Understanding the content of the page is the foremost step
considered by search engines before indexing and presenting it in result pages.
But I submit
my sitemaps in Google Search Console, then why do I need to add structured data
for my eCommerce store?
What is Structured data markup for an eCommerce
website owner?
You can submit sitemaps for your website pages in Google
Search Console and get your pages crawled and indexed.
However, when it comes to selling multiple products online-
an eCommerce structured data for your website will make it easier for the popular
search engine to better understand the content of your products landing pages and
improve their chances of being featured in Google rich results, instead of only
being shown in Google search results with blue links.
A structured data markup language can include the product
titles, descriptions, URL links, image links, price, color, availability, and recipe.
The more details the better you can help Googlebot know about your product page information and show them in Google rich results.
For example, if you are a chef and have a website that provides recipe pages then, below is what a JSON-LD (JavaScript Object Notation for linked data) structured data markup will look like:
Watch this from “#AskGoogleWebmasters” video series now known
as “#AskGooglebot”
posted on Google Search Central to understanding whether you need to use the
structured data exactly specified by Google
Developers site or can use more properties from schema.org:
John Mueller,
the search advocate at Google who is the host of the trending video series said,
as far as your product pages use the correct structured data adhering to the structured data guidelines can be eligible to show up in Google rich search results.
What are the different types of formats for structured data supported by Google Search?
1- JSON-LD
This format is Google recommended and runs on JavaScript notations
through a script tag pasted in the <head> or <body> of the HTML
file. Click to know more about JSON-LD.
2- Microdata
Another popular structured data format that uses HTML tag
attributes is mainly seen in the <body.> This structured data
format can be used in the <head> too. Click to know more about Microdata.
3- RDFa
This is an HTML
5 extension that helps you markup data using HTML tag attributes including
people, places, reviews, events, and recipes. This is mostly used in the
<head> and <body> of HTML pages. Click to know more about RDFa extension.
How to create structured data for my eCommerce
website?
A- Firstly, you’ll want to make sure to read the structured data guidelines, which include the content quality guidelines also known as
Google Webmaster guidelines.
B- Then, you can access this guide by Schema.org. Here, you will find a variety of structured data vocabularies that is quickly understood by Google and other popular search engines including Microsoft Bing. Learn how to markup your content, use the schema vocabulary and adding of machine-understandable information. You can use the schemas with Microdata, JSON-LD, or even RDFa formats to add the markup to your HTML webpages.
What is Schema.org?
It is a collaborative online community to create, maintain and promote schemas or you can say pattern or behavior for your structured data.
C- Structured data codelab is helping eCommerce webmasters a step-by-step practical guide om adding structured data to your eCommerce web pages.
D- Once you understand the above, you can explore
the search gallery to find your structured data type from the list of categories
that best describes your website. It includes eCommerce organization, sports,
jobs, entertainment, news, food and drink, education and science.
I have selected “eCommerce” and below are the features available to implement and increase chances of your brand page to show up in Google rich results:
For example, upon clicking “Get Started” of the “Product”
feature as shown in the image above you’ll get a brief overview on how
to add structured data for product .
In addition, you get the JSON-LD, Microdata and RDFa markup
language code that you’ll use in the HTML of your product page as shown in the image
below:
E- Lastly, you would like to perform a check with the rich results test tool
offered by Google. You can enter a specific website page URL or the code as pointed
in the image below:
This will allow you to test which rich results types were
found on the page and how they will be seen in Google search. In addition, get to know
whether the structured data markup language has any error or suggestion for the
same.
F- After the pages are properly set and indexed
in search engines you can use Google Search Console to monitor rich results performance
on your site.
Watch the video hosted by Daniel
Waisberg, the Search Advocate at Google; to understand how to monitor rich
results in Google Search Console:
How to submit structured data to the website
Google Merchant Center?
A- Sign
up for Google Merchant Center and set
up your merchant center account to showcase your products in rich
search results.
B- To add structured data to your website
theme, please copy the HTML product tags from the schema for your
eCommerce website that best describes your products and page them in-store page
template.
C- To add structured data to Google Merchant
Center you’ll need to first create
a product data feed that will allow you to upload products
in Google Merchant Center.
How can I upload my product feeds to Google
Merchant Center?
- You can perform it manually by uploading files through secure file transfer protocol(SFTP), File transfer protocol (FTP), Google Cloud storage or manually through Excel sheets.
- In addition, you can have Google schedule for a fetch for your feed from your server. You can also upload product data via Google Sheets.
- You can also automate the process to build your product data in Google.
Watch how to add a structured data markup to
your website, and how to perform product data updates to your website and Google
Merchant Center:
Ending note
With the upcoming holiday season around the corner, I am
sure you understand how beneficial it can be to have an eCommerce structured
data markup language on your site.
Other niche website categories including news, jobs,
entertainment and even sports are following this best practice for improving important
page visibility in Google and other search engine platforms with rich results.
---The End---
Source:
Google Support
Main Image Source: Canva
#StructuredDataForEcommerce #HowToAddStructuredDataForMyProduct #EcommerceStructuredDataAllYouNeedToKnow #Ecommerce #NewsWebsite #SportsWebsite #EntertainmentWebsite #JobsWebsite #GoogleSEOUpdatesBlog #YourSEOSource #EcommerceWebsiteTipThisHolidaySeason2021 #EcommerceHolidaySeason #GoogleSearchEngineUpdates #NewSearchEngineUpdateForEcommerce #SchemaOrg #JSONLD #Microdata #RDFa
No comments:
Post a Comment