From those millions of queries typed on Google every single day, searches about “How
Search Works” and “How Search Works in Google” “How Search Engine Works” and “How
Search Engine optimization Works” are among the most frequently asked questions
over the Internet.
There are countless factors including the content
that influences websites' ranking in Google search result pages, and with the increasing
number of online web properties on daily basis, you would not like to miss out on the latest Google algorithm update and make the most out of your business
website.
Ann: I understand, but how?
Firstly, let’s take a look at a detailed video on “How Google Search Works” presented by Matt Cutts, former head of webspam at Google:
Next: What are the most important Google
algorithm update – Then and Now
Google search engine platform is said to be indexing hundreds
of terabytes of information from
web pages crawled
over the Internet.
Googlebot is the crawler that performs the activity of indexing and making relevant information available for users online.
To begin with, we have Google Panda update 2011:
Panda refresh is rolling out—expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected: http://t.co/QqlpqTmk
— Google (@Google) September 18, 2012
About Google Panda update 2011:
“Google Panda” is considered to be one of the major updates that were released in 2011. The purpose of this google algorithm is to ensure high-quality sites in search results.
Effect of Google Panda update:
It affected the rankings on the entire site or a specific
section and not just for an individual page of the website.
Click to know more about the Google Panda update.
Click to read tips to ensure high-quality website pages.
Google Penguin, 2012:
Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: http://t.co/4YSh4sfZQj
— Matt Cutts (@mattcutts) October 4, 2013
About Google Penguin update, 2012:
Matt Cutts stated this update to be another step to reward high-quality sites by improving their ranking in Google Search result pages. This Google algorithm update was announced a year later after the Google Panda search engine update.
Effect of Google Penguin update:
It decreased the rankings of websites that violated “Google
Webmaster guidelines” and the ones that performed the now declared “Grey Hat” search engine marketing techniques.
Click to know more about the Google Penguin update.
Click to read Google Webmaster guidelines.
Google Hummingbird update, 2013:
Links are the fossil fuel of search relevancy signals. Polluted. Not getting better. And yet, that's what Google Hummingbird drinks most
— Danny Sullivan (@dannysullivan) October 18, 2013
About Google Hummingbird update:
Google Hummingbird encouraged SEO experts, web developers
and digital content writers to explore more with the keywords that are matching
to the online users’ search entire query rather than just a part of the
webpage.
Effect of Google Hummingbird:
Usage of synonyms is optimized instead of fixed keywords
or phrases. In addition, more weightage is given to on-site technical development
aspects including page linking, URL address and HTML
tags.
Click to know more about the Google Hummingbird update.
Google Pigeon update, 2014:
About Google Pigeon update, 2014:
The main purpose of the update was to enhance local listing
in search engine result pages. Good news for local business owners to jump into a big pool of audience under one roof – “Google Search.”
Effect of Google Pigeon update:
Google Pigeon also known as “Local Search”
algorithm update considers “Local directory listings,” location
and distance is shown in “Google Maps.”
Click to know more about the Google Pigeon update.
Click to how to improve local rankings on Google?
Google RankBrain update, 2015:
RankBrain is an AI-based system Google began using in 2016 to understand how pages are related to concepts. It means we can better return relevant pages even if they don’t contain the exact words used in a search, by understanding the page is related to other words & concepts...
— Google SearchLiaison (@searchliaison) March 21, 2019
About Google RankBrain update:
Google RankBrain update is a machine-learning-based search engine algorithm that is focused to make more relevant content available to online users. It is an update that analyzes and presents search results to never-like-seen before queries.
Effect of Google RankBrain update:
Eliminating false signals and old methods of mischievous rankings
to ensure the best content results match the user query.
Click to know more about the Google RankBrain update.
Google BERT update, 2019:
BERT, our new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide. It initially launched in Oct. for US English. You can read more about BERT below & a full list of languages is in this thread.... https://t.co/NuKVdg6HYM
— Google SearchLiaison (@searchliaison) December 9, 2019
About Google BERT update, 2019:
Bidirectional Encoder Representations from Transformers (BERT) will understand searches “like never before.” The Google algorithm update is helping grasp the exact keyword or phrase used by the online and presents search engine results pages that match the query.
Effect of Google BERT update:
Website page rankings have been shuffled; however, Googles’
BERT update is making it easy to understand the search intent behind online users’ queries.
Click to know more about Google BERT update 2019.
Click to access BERT training material by Google AI.
Google Page Experience update, June 2021:
The page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021. More here: https://t.co/kDwhhOYklK
— Google Search Central (@googlesearchc) June 15, 2021
Click to know more about the latest Google Page Experience update in June 2021.
Ann: What should I do to adhere to the latest Google Page Experience update?
Patrick Kettner, the Developer Advocate at Google has made it easy for us to understand the essentials of ensuring a great Page Experience.
In the video, Kettner discusses the use of HTTPS, safe browsing, lack of intrusive interstitials, Search console, AMP pages.
Watch to know more:
Now coming back to your primary question: What
is the latest Google Algorithm update in 2021?
Google Broad Core update, 2021:
The November 2021 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.
— Google Search Central (@googlesearchc) November 17, 2021
Click here to know more about Google’s Core Update, 2021
Closing note
Google makes changes to its search engine algorithms several times in a year and considering this, many website owners, web developers, SEO experts, digital marketers, and digital content writers will need to alter their search engine marketing strategy with time.
Click to read Search Story: Part 1
Click to read Search Story: Part 2
---The End---
Source:
Google Search Central
Wikipedia
Google YouTube channel
Twitter
Google Search Liaison
Main Image source: Canva
#GoogleSearchStoryPart2
#Googlealgortihmupdate2021 #Googlealgorithmupdates
#GoogleSearchResults #WebDevelopers #DigitalMarketers #ContentWriters
#SEOSpecialists #WebsiteOwners #SearchEngineUpdates2021 #LatestGoogleAlgorithmUpdate
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