The importance of Google Search and Search Engine Optimization for website owners

Before we start with the topic, “Ann; May I know why are you interested in it?”

“Ann – Umm, I am thinking of a start-up and with the increasing competition for my product/service, I would like to know more about how Google is helping in reaching the right audience?”

Interesting!

To begin with, let me tell you about:

What is Google Search?

Google Search is a search engine portal that offers the accurate content or automated information you are looking for on the Internet.

 

Above is a basic representation that will give an idea of Google Search Engine workflow.

Explaining it with an example, if a user types a search for “best SEO service near me,” then Google’s computer-programmed algorithm will dictate all those websites that adhere to the Google Webmasters Guidelines and rank them in the Search Engine Results Pages.

Hey, I would also suggest you take a look at the latest podcast session uploaded by Google Search Central and features John Mueller - the webmaster trends analyst at Google along with Martin and Gary from the same team.

The discussion is all about the Google I/O event and whether the website follows the best SEO practices.

Next, let us dig a bit deeper into Google Search Engine optimization!

Firstly, let’s understand what are the types of Google Search results:

1- Organic, Search engine result pages

This is a free way to reach a relevant audience by offering content as per Google Webmaster guidelines.

2- Paid, Search engine result pages

This is where you’ll have to pay for the Google advertisements service that is promoted throughout the Google Display Network.          

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How does Google’s organic search engine work?

 

Crawling

Here Google’s crawlers/Googlebot/RankBrain (automated programs) constantly look up for pages that are new or optimized. They then store those page URLs/addresses in a big list of known pages.

Indexing

After crawling, Googlebot will start indexing the page. Meaning, it will read, understand the content of the page along with its images and video files embedded. Such information is then stored in Google Index- a huge database stored on multiple computers.

Displaying search engine result pages (SERPs)

Depending on the user’s search, for example, if the keyword used is “best hosting service” you’ll get a list of brand websites or resource pages that offer high-quality results as per Google’s Webmasters guidelines.

 

 

Watch the second annual "Search On" virtual session that was recently shared by Google Search Central to know how Google is keeping up with the evolving search queries across the globe:

Prabhakar Raghavan, the Senior Vice President @Google begins The insightful session with a brief about the first Multitask Unified Model (MUM): The next-generation artificial intelligence (AI) milestone for understanding information.

Pandu Nayak, Elizabeth Reid, Matt Madrigal, Danielle Romain are the speakers of the Search On'21 live session.

Click to read more about Artificial Intelligence (AI) role in allowing online users more useful information.

Ann:

“Does Google ads work the same way as organic search results?”

Nice Question!

So, Google Ads, formerly known as Google Adwords is an online advertising platform where you will need to pay for the search results. Launched in 2000, Google Adwords will allow you to bid for your brand’s display advertisement.

When you search for specific information and land on a site for information, you may have noticed many pop-ups reflecting on the search engine result page. Those are the Google display advertisements that are shown throughout the Google Display Network, including mobile applications, also known as mobile apps.

Google also showcases Ads in the search engine page results above the organic search results.

For example, if a user searches for “SEO content marketing services in the United States,” you can see a search engine result that reflects as an Ad mention next to the website URL. This is also where Google reflects its display advertisement:

Google ads also known as Google Display Ads are based on the cookies and keywords used by the users.

Ann:

“Wow, sounds interesting to me. I am so excited to learn more about the Google algorithm but I guess it's enough for now. 

I'll come up with another Question someday soon.

Sure, Ann!

Google is the leading search engine platform maintaining 92.47 percent market shares of June 2021. Therefore, considering its impact on online users search day-by-day would you not like to stay updated with the latest news and updates about search engine optimization to boost your website presence, online?

What makes it even more interesting to understand Google search is this YouTube video recently shared by Google Search Central with the title “SEO Starter Guide: What’s all the drama?”

The recent dramatic podcast shared by Google discusses what are the current happenings with Google Search, how things work behind the scenes including robot.txt, and writing for users. Watch to know more.

Watch the latest podcast from Google Search Central uploaded by Google Search Central with the title " The Future of SEO:'

Mueller, the Search Advocate at Google begins the discussion who is accompanied by Martin and Gary from the Search Relations team.

The Search Advocate at Google also discusses why more and more sites are moving to hosted platforms, watch to know more of what's happening at Google Search and the future of search engine optimization.

If you are a business or a marketer, please click here to get access to your SEO beginner guide.

If you developer looking to learn the basics of JavaScript SEO or fix existing search-related JavaScript issues, please click here.

If you are an SEO expert looking to make informed SEO decisions and improve website appearance in search engine result pages, please click here.

Click to read Google Search Story: Part 2

---The End---

Source:

Google Search Central 

Wikipedia

Image source: Canva

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