Google records 92.04 percent accounting for the highest search engine market share worldwide as of September 2021.
(Source: Statcounter GlobalStats)
The term “Google” also accounts to be the most searched query following YouTube and Facebook as of the second quarter 2021:
Image source: Statista
Considering the above stats, you can understand the importance of Google Search how focusing on the best search engine optimization(SEO) practices can help you boost your website, blog pages, videos, and images to rank high in search engine results pages.
Google on average process more than forty thousand search queries every second. (Source: Internet Live Stats)
Is your website pages, blog pages, video content or even image URL ranking in search engine results pages?
What is SEO-focused content?
As a website owner, digital marketer, and content writer, you produce a huge amount of content in different tones and formats for marketing purposes; including video content, for your online property, products, and services.
But, with an increasing competition online, from across the globe, for the same products and services you offer, how are you expanding your brand presence online?
This is where SEO-focused content comes into the picture!
SEO-focused content is not rocket science and churns better results in long run.
Let me begin with an example from my new website to understand the organic traffic search counts received from the launch till date i.e. August 12, 2021 - September 30, 2021:
The all-time page views for YourSEOSource™ is 4,879 out of which 3,995 are is showing as organic traffic, meaning these many individuals have landed on the site directly from search engines including Google and Microsoft Bing.
So, what are the areas you should focus on while performing an SEO-focused content strategy for your brand, products, services?
1- Considering your website
Website being the backbone for any brand, retailers, e-commerce business owners and individual online publishers, are you adhering to the Google Webmaster Guidelines.
As Google has their own webmaster guidelines, it is also suggested to read Bing Webmaster Guidelines, as it holds the second-highest search engine market share value as of September 2021.
Why do I need to follow the webmaster guideline?
- To ensure search engines know your web property is available.
- To signal search engines for your newly created site or webpages.
- To make it easy for online users to find your website and web pages.
Tips for SEO-focused website content:
Whether you purchase a WordPress theme, build your own custom WordPress site theme, create a blog site or even develop a large transactional e-commerce website - the content and navigation of your website will determine the rankings for your brand in search engine platforms.
Generate a list of keywords that you will use to target within your website content.
Use of keywords in H1 tags and product/service descriptions.
Use of H1 tags in the banner column of your homepage and landing pages.
Use of question format headers.
Use of technical jargon about your products and services.
Focus on the challenges, services, benefits in your product and service landing pages.
Click to access tips for building high-quality website page content.
Click to know what it takes to build a high-quality e-commerce website.
Keyword stuffing is a BIG No! Click to know what is keyword stuffing?
2- Considering your Blog pages
There are over four million blog posts published today, until now; as shown by Internet Live Stats in the image below:
Adopting blogging in an online content marketing strategy has been around for a while now.
So, how does SEO-focused content help blog pages?
- Ensure you are creating articles as to what your end-user would be looking for, online.
- Signals search engines for increasing domain and page authority.
Tips for creating SEO-focused content for your blog pages:
Focus on creating blog titles to match your end-users search queries.
Do not ignore the importance of the meta tags i.e. your meta title for your blog post and the meta description.
Use trending keywords based upon your product/services and target audience.
Include images/infographics for improved online visibility.
Include educative videos to enhance the average engagement duration for your online property.
Include recent relevant facts and figures.
Provide tips and tricks with examples.
Create “How-to” content. (For e.g. How to develop a WordPress site.)
Use bullet points and more headers with a question format.
Perform internal and external link building activities.
Use free images or have a web designer create a new design.
Click to know more on how the best practices of creating a title and snippet that can rank.
Check the "What's new" section of this website to get SEO-focused content blog examples.
3- Considering your website images
Images do enhance the look and feel of a web page and engagement rates, but why not take advantage of Image SEO and make your web page stand out in image search results pages too.
Tips to ensure SEO for your website images:
Use of alternative text also known as, alt txt for your web images.
Give a proper image file name before your upload.
Ensure your text compliments your image.
Click to perform a mobile-friendly test for your Image URL.
Click to read the best SEO practice for Images 2021.
4- Considering your website video content
A recent report published by Statista says “The number of digital video viewers worldwide is expected to reach 3.14 billion worldwide by the year 2023.”
Below is the image that shows the current counts of YouTube videos viewed today:
Click to know the present number of YouTube video views for the last second.
Things to keep in mind while creating content for videos:
Create a list of keywords to infuse in your video post.
Use long-tail keywords within your video content.
Focus on creating more question format content.
Use copywriting to enhance content creativity.
Keywords usage in your video title and caption.
Click to read the "Best SEO practices for creating a video."
5- Considering social media content
Facebook was the most used platform by marketers worldwide early this year. (Source: Statista)
Instagram, LinkedIn, Pinterest and Twitter are the other popular social media platforms gaining momentum amongst digital marketers worldwide.
How can I take advantage of SEO for my social media content and posts?
Please follow the steps “Tips for creating SEO-focused content for your website images.”
Please follow the steps from “Things to keep in mind while creating content for videos.”
6- Considering voice search
An article by Think with Google quoted "Twenty-seven percent" of the global online population is using voice search on mobile.”
In addition, "Sixty-two percent" of those who regularly use voice-activated speakers are likely to make a purchase soon.”
What is voice search?
If you are a smartphone user you may have already used this trending feature for requesting online search results, and for those who are not new to it, this is feature is available as a speaker icon located in the search box of the search engine platform you are using.
The voice search feature is also available for desktop as shown in the image below:
What are the best SEO content tips for a voice search?
Use of long-tail keywords in your content.
Use more “What” and “How” terms for your content headers.
Ensure you provide content that can be a solution for an online users’ search query.
Ending note
With the above, I am sure you’ll be able to get started and get going with the latest SEO-focused content writing tips.
In addition, content optimization over time will help you gain more audience for your online web property.
Last but not least Google Search Console is helping webmasters, content writers, digital marketers, e-commerce business owners to get insightful reports and solutions to fix website SEO errors and boost performance in search engine results pages.
Click to know more on “Why Google Search Console for your website?”
---The End---
Source:
Google Support
Wikipedia
Statista
Internet Live Stats
Main Image source:
Canva
#SEOTipsForContentWriter2021 #SEOContentTips #WebContentWriter #DigitalMarketer #EcommerceBusiness #SEOForVideos #SEOForBlogPage #SEOForImages #SEOBasics #SEOContentGuide #OnlinePublishers #DigitalMarketers #OnlineWriter #Bloggers #DigitalContentWritingTips
No comments:
Post a Comment