September 02, 2021

Google Ads update August 2021

 

What is the latest Google Ads updates in Aug. 2021?

Google Ads recently made an announcement over its social media handle: “Starting June 30, 2022, responsive search ads will be the only search ad type that can be created or edited in standard Search campaigns.”


Considering the recent Google Ads announcement, you won’t be able to create or expand text ads but will still continue to serve and you’ll be able to pause and resume, get their performance report or even delete them if needed.

 

What is Responsive Search ads?

Responsive search ads make it easy to create and manage your search ads.

A blend of creativity and machine-learning - Googles’ responsive search ads will ensure that customers receive more text with relevant messages.


Click to view the recent announcement on “how Google is making it easy to display the right messages on search.”

Know-how "Responsive search ads" is helping digital marketers improve their digital ad campaigns' performance.

Tips for retailers to stand out in this upcoming holiday season.


A recent article shared by Shabana Badami, the head of Search & Shopping Solutions Google, South East Asia; over Think with Google discusses the five best practices for responsive search ads campaigns with facts and figures from popular brand names including KFC.


   


Click to read the article about the best practices for your responsive search ads campaigns.


Watch how to set up Local campaigns in this Google Ads tutorial shared by Google Ads on its YouTube channel:




Click to read Google Ads update September 2021.

 

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Source:

Google Ads

 Image source: Canva

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