Google Ads update September 2021

Curious about how did your potential lead i.e., your Google ad click covert to action for your site?

I’m sure, of course!

But can you know, was that the first ad click by the individual that led to an action on your site?

This is where the data-driven attribution model comes into the picture!

What is a Data-driven attribution for Google Ads?

Data-driven attribution is helping Google Ads search advertising platform users an ability to get deep insights on how online users are interacting with your ads and what keywords, ad groups, campaigns are the best-performing ones.

This way, you can patter for your ad-clicks and optimize your Google Ads bidding strategy over time with the Google Ads Data-driven attribution model.

Google Ads taking to its LinkedIn platform has recently shared an article by Vidya Srinivasan, the VP/GM, Advertising @ Google announcing data-driven attribution to be as default for all new Google Ads conversion tracking starting October and is expected to be available to all Google Ads account early next year.

Click to read the full article on the future of the Google Ads attribution model.

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Source:

Google Support

Main Image Source: Canva

#GoogleAdsConversionTracking #GoogleAdsUpdate2021 #BestAttributionModelForConversionTracking #GoogleAdsUpdateBlog #YourSEOSOurce

Next update:

After "Responsive Display ads" and "automated bidding," Google Ads is introducing an "optimized targeting feature" which is gradually rolling out to help retailers and e-commerce website owners improve ad targeting based on real-time conversion data.

Optimized targeting will be available for:

- Your Display campaigns.  

- Your Discovery campaigns. 

- Your Video action campaigns (the ones that include sales, leads or website traffic as goals.)

Click to know more on "Smart Display Campaigns."

Targeting expansion features in Standard Display campaigns and automated targeting features in Smart Display campaigns are now available in the Optimized Targeting feature 

Click to know the recent changes to Display campaign creation.

Watch an insightful video shared by Google Ads that explains what are Google Ads and how using Display ads can help your reach the next level of marketing, giving an example:

Know how to set up Optimized Targeting for your Google Ads campaigns.

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Next update:

Google Ads recently made an announcement on LinkedIn stating that online marketers can expect an enhanced “Search Terms Report” to run effective Google Ads campaigns.

The announcement posted by Pallavi Naresh, the senior product manager at Google confirms introducing new resources in the “Insights Page” to better understand search query themes that brought results for your Google Ads campaigns.

Click to know more about the “Search Term” report.”

Where can I view your “Search term report?”

Know about “Dynamic Search Ads Search Terms report.”

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Next update:

A few days ago, Google Ads received a big round of applause over LinkedIn immediately after making the announcement of that the “Attribution model” will now be compatible with YouTube and Display ads. 

 

The announcement posted by Charles Huyi, the product manager at Google says all Google Ads non-last click models along with data-driven attribution will now support YouTube and Display ads.

Click to know what is an attribution model and the benefit of it for your Google Ads campaigns.  

Learn the best practices of managing the attribution model changes in your campaigns.

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Next update:

Google Ads recently shared the latest feature update for Holiday Season Google Ads Campaigns over its LinkedIn handle: 

With the holiday season around the corner, Google has introduced new innovations for retail business owners to make the most out of their Google Ads in the upcoming holiday season 2021.

 

Stay tuned to get the latest Google SEO updates! 

So, what’s the new feature update in Google Ads Campaigns?

 

1- Be loud about your shipping benefits and returns policy 

Image source: Google Ads

Watch how to configure shipping delivery options in your Google Merchant Center account:

Click to know more about Google calculating your delivery speeds.

 

Setting up the Shipping attribute, all you need to know!

Instructions to set up a returns policy for your Google Ads.

 

Setting up shipping for “Buy on Google”| What is “Buy on Google”?

 

 

 2- Enhance your business identity with Women-owned or Veteran-owned attributes in Merchant Center

Image source: Google Ads

Watch Venus Williams and Stephanie Morimoto, discuss their path and success story as a women entrepreneur and how they built women’s empowerment into their retail brands; shared by Think with Google:

Click to add the new attributes in your Google Merchant Center today!

 

Click to read Google Ads update October 2021.

 

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 Source:

Google Ads

Image source: Canva

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